Pragmatic Play is a casino software developer that seems to be taking over the iGaming industry. They are known for their innovative games and impressive UIs. They offer a wide range of features, including a buy feature in their slot games that lets players purchase bonus rounds, a new way to add excitement to their game experience. The company also offers a variety of innovative jackpots and other features that can help players increase their chances of winning big prizes.

In addition to their innovative games, Pragmatic Play also offers a suite of tools that operators can use to promote their games and attract new players. These include advanced gamification and promotional tools that let operators create exciting in-game tournaments with free spins and other prizes. They also allow operators to create ad campaigns that target specific demographics and optimize their revenue streams.

Some of Pragmatic Play’s most popular video slots include Buffalo King Megaways, John Hunter and the Tomb of the Scarab Queen, Mustang Gold, Juicy Fruits, Da Vinci’s Code, and Sweet Bonanza. They are known for their engaging themes and unique features, including the Megaways mechanic, which combines paylines to create massive prize pools.

While the company does produce a number of interesting games, it’s important to note that there are many question marks surrounding its authenticity. For example, the so-called “Paradise Papers” leak from 2017 revealed that Yair Hamami, a former TopGame executive and associate of Barzilay, works for Pragmatic Play. While the company denies this, there is still plenty of smoke to warrant caution when it comes to Pragmatic Play.